But Kodak film was not just used for family snapshots. It was also used by professional photographers throughout the world, including photojournalist legends, such as Robert Capa and other Magnum Photos members, to record historic events. Kodak film captured the moon landing, the Vietnam War, the fall of the Berlin Wall and countless other significant historic moments. The Second World War was documented by the Nazis and Allies on Kodak film with Kodak cameras. The economic miracle and boom of the post-war period was captured on Kodak film and the company flourished.
wowsa — another great film from kodak — looks fantastic… i’ve been pushing the new portra 400 to 1600 with great success — looks like this one will have similar flexibility / latitude… nice review…
Other transparency films, such as Fujifilm and Kodak use the simpler, quicker, and more accessible . This eroded Kodachrome's market share, as the quality of competing films improved during the 1980s and 1990s. As digital photography reduced the demand for all film after 2000, Kodachrome sales further declined. On June 22, 2009, Kodak announced it would no longer manufacture Kodachrome film and cited declining demand. During its heyday, many Kodak and independent laboratories processed Kodachrome, but by 2010, one Kodak-certified facility remained: in . On July 14, 2010, it was announced that the last roll of Kodachrome manufactured had been developed by Dwayne's for photographer , a photographer. McCurry had asked Kodak for the last roll in stock, then went out on his own to use that roll. Although McCurry retains ownership of the slides, prints of the 36 slides are permanently housed at the in and most of the pictures have been published on the Internet by magazine.
Its culture did not help. Despite its strengths—hefty investment in research, a rigorous approach to manufacturing and good relations with its local community—Kodak had become a complacent monopolist. Fujifilm exposed this weakness by bagging the sponsorship of the 1984 Olympics in Los Angeles while Kodak dithered. The publicity helped Fujifilm's far cheaper film invade Kodak's home market.