The future of Instant film
Adesso Albums' Mattos joined the voices hoping for a third party to eventuallylicense the technology and produce instant film for Polaroid cameras: "Adesso isalso extremely optimistic that another company - one that is currently or has atone time been involved in this market - will acquire licensing rights for thePolaroid instant film and continue to make the film available". It puts thenumber of users of Polaroid instant cameras at "an estimated 28 millionenthusiasts around the world."
Supported by a strategic relationship with Summit Global Group, a longtime Polaroid partner, and The Impossible Project, the manufacturer of classic film for Polaroid film cameras, Polaroid will offer a completely redesigned, modern version of the Polaroid OneStep camera, the PIC 1000. The PIC 1000 will be available in a range of fun colors and use classic Polaroid Color 600 Instant Film to produce the brand’s classic white border instant pictures. The Polaroid Color 600 Instant Film will work with both classic and new Polaroid cameras and will be offered in packs of 10 pictures. The new classic PIC 1000 camera and instant color film will be available at national retailers in 2010.