After Land's instant camera invention was brought to market in 1948, a few different instant cameras were developed, some using Polaroid-compatible film such as cameras by , , and . Others were incompatible with Polaroid cameras and film, the most notable of these being made by , such as the EK series and Kodamatic cameras.
600 series cameras such as the Pronto, Sun 600, and One600 used 600 (or the more difficult to find professional 779) film which was four times faster than SX-70 film. Polaroid Spectra cameras used film which went back to a rectangular format. Captiva, Joycam, and Popshots (single use) cameras used a smaller 500 series film in rectangular format. I-zone cameras use a very small film format which was offered in a sticker format. Finally, Mio cameras used Polaroid Mio film which was Fuji Instax mini, branded as Polaroid and which is still available in 2015 as Fuji Instax Mini. This size produces a billfold sized photo. Polaroid still markets a mini format camera built by Fuji branded as Polaroid 300 and the film is available with both the Polaroid name and as Fuji Instax mini which are interchangeable.
With a mixture of optimism and stubbornness he started , a company that would produce Polaroid cameras and film. “People loved the idea that a small group of crazy people were trying to keep this alive, even if this big company said it was impossible,” says Kaps. “It was a bit of a David against Goliath fight.” Despite its fatalistic name, the project was successful; sales began in 2010 and by the end of the year it had sold more than 500,000 film packs.